Hello!
I’m Alonzo Canada. I design products and experiences that make our lives more productive, human, and delightful, and create cultures for people to do their best work.
Writings
Hiring for Design Teams: Aligning Skills, Culture, and Motivation
Among all the advice on hiring, one critical element often gets overlooked: understanding a candidate's motivations.
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Nine Principles for Design Leadership
How to lead design teams and build design culture from my experience working with big companies, scaling startups, and teaching.
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Helping Entrepreneurs and Small Businesses Be Successful
Joining Facebook to help millions of people like my father.
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How We Crafted Our Product Principles
We developed product principles — idea-driven guidelines to inform key strategic decisions and help break any stalemates.
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Introducing ThoughtSpot’s Product Principles
Design principles articulate a vision on how to best design a product. Product principles help multi-disciplinary teams do it collectively.
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Launching a New Technology and Product
Introducing an offering with new to the world technology? Explain how it works and demonstrate its viability to gain market traction.
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Creating Adoption for a New Product
Trying to get your product to appeal to early customers? Limit features and dramatize key benefits to make it feel cool.
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Design Strategies for Technology Adoption
We wrote this article written to complement Geoffrey Moore’s Crossing the Chasm and Everett and Roger’s Diffusion of Innovations.
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My Favorite Design Books
I often get asked about books to read and learn more about design, specifically product design. There isn’t the one book to read about…
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WORK SNAPSHOTS
Crafting commerce in messaging
Product Design
Meta
Designing a vision and roadmap for commerce in messaging to craft highly social, personal, more intimate one to one commerce experiences between merchants and consumers.
AI driven data insights
Product Design
ThoughtSpot
Mobile and web experience for delivering automated insights explaining the ‘what’ and ‘why’ for people to keep a pulse on their data.
Mobile analytics
Product Design
ThoughtSpot
Packaging ThoughtSpot’s AI driven data insighs platform into a mobile experience for easy everyday connsumption.
Design system for data
design System
ThoughtSpot
Building Radiant, ThoughtSpot’s design system of UX patterns and web components for its AI, search and data visualizations across web and mobile.
Social mobile apps
DESIGN STRATEGY
Samsung
Defining engaging mobile apps that leverage social data and user behaviors across Samsung’s extensive ecosystem of devices to create appeal and loyalty for its offerings.
Next Gen Smart TV Experience
PRODUCT DESIGN
Samsung
Designing next generation smart TV experiences that seamlessly connect across consumer’s collecton of devices.
Driving Adoption of Electiric Vehicles
PRODUCT STRATEGY
Audi
Crafting a vision for Audi’s electric vehical offerings that uniquely appeals to early adopters.