Hello!

Craft-driven design leader who ships 0→1 products and scales design teams. Currently designing AI-native experiences.

Writings

Hiring for Design Teams: Aligning Skills, Culture, and Motivation

Among all the advice on hiring, one critical element often gets overlooked: understanding a candidate's motivations.

Nine Principles for Design Leadership

How to lead design teams and build design culture from my experience working with big companies, scaling startups, and teaching.

Helping Entrepreneurs and Small Businesses Be Successful

Joining Facebook to help millions of people like my father.

How We Crafted Our Product Principles

We developed product principles — idea-driven guidelines to inform key strategic decisions and help break any stalemates.

Introducing ThoughtSpot’s Product Principles

Design principles articulate a vision on how to best design a product. Product principles help multi-disciplinary teams do it collectively.

Launching a New Technology and Product

Introducing an offering with new to the world technology? Explain how it works and demonstrate its viability to gain market traction.

Creating Adoption for a New Product

Trying to get your product to appeal to early customers? Limit features and dramatize key benefits to make it feel cool.

Design Strategies for Technology Adoption

We wrote this article written to complement Geoffrey Moore’s Crossing the Chasm and Everett and Roger’s Diffusion of Innovations.

My Favorite Design Books

I often get asked about books to read and learn more about design, specifically product design. There isn’t the one book to read about…

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WORK SNAPSHOTS

Meta

Designing a vision and roadmap for commerce in messaging to craft highly social, personal, more intimate one to one commerce experiences between merchants and consumers.

Team

Nathan Romero, Igor Milovanovic, Vrishti Monga Ted Helwick, Sannyn Timrott, YuRong Chang, Shaun Harkness, and Hao Xu

ThoughtSpot

Mobile and web experience for delivering automated insights explaining the ‘what’ and ‘why’ for people to keep a pulse on their data.

Team

Daniel Alegria, Sanjay Argawal, Samuel Chandrasegaran, Antony Chen, Utkarsh Ohm, Xinxin Pan, Bhanu Prakash, Irene Ren, Varun Saini, Dulloor Subramanya, and Divy Vasal

ThoughtSpot

Packaging ThoughtSpot’s AI driven data insighs platform into a mobile experience for easy everyday connsumption.

Team

Dyushant Bansal, Dave Eyler, Vikas Gautum, Dhaval Ghandi, Kashish Grover, Anurag Kabra, and Palak Sanghani

ThoughtSpot

Building Radiant, ThoughtSpot’s design system of UX patterns and web components for its AI, search and data visualizations across web and mobile.

Team

Daniel Alegria, Samrat Ambadekar, Christophe Coutzoukis, Abhinav Gupta, Hiu Lee, Brian Nyugen, Irene Ren, Palak Sanghani, Igor Shadko, and Wei Zheng